Sometimes You Just Need Guts: Ari Herzog

Last weekend I got an email from a longtime virtual blog buddy that he was going full-time with his social media consulting business.  Here’s the email from Ari:

In response to recent questions about my new venture, I’d like to share with you what I’m doing – and ask for your help.

With my 10 years of experience in digital media, community journalism, and government administration, I merged my skills into consulting. I have a small but growing list of clients who reached out to me after wanting to hear how social media, interactive marketing, and online branding could help them.

If you visit, I list some questions that every CEO should be able to answer and identify with. You can read about the value I offer in social networking, blogging, search engine optimization, online branding, lead generation, and much more.

With the economic downturn, social media is all the more relevant because it’s downright affordable, and in many cases is free. Can you think of a better way to sell your products and services?

If this strikes a chord, I’d enjoy hearing from you — or anyone you can recommend. I’m available for either consulting or speaking opportunities with larger groups.

Scary… to get away from steady paycheck, health insurance, matching 401k, etc.  I wrote about having guts to do it here …. my guts came because I had no other choice, and admire anyone who makes the decision when they already have a job!

If you are looking for help with your social media or social marketing strategy, I encourage you to check out Ari Herzog.  He’s been a frequent commentor on this blog and he and I have corresponded quite a bit over the time we’ve known one another.  He’s a sharp guy!

Finally, if you are looking for guts to do something like this (start your own gig), go follow Pamela Slim, author of Escape From Cubicle Nation.

2 thoughts on “Sometimes You Just Need Guts: Ari Herzog”

  1. What a great time to hear about Ari having the guts to go out on a limb. You are right about overcoming the fear, especially in uncertain times. Fact is, many may be forced to as you were Jason.

    How do we capture that feeling of “having no choice” when we continue to be seduced by a 9 to 5, even when we know we could do better on our own.

    That’s where many of us struggle most.

    Ari is good inspiration for the new year.


  2. To be fair, I didn’t quit a job for my consulting gig — but was laid off. But I suppose your point is still valid about doing it alone rather than leaping back into cubicle nation.

    Thanks for the shout, Jason!

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