Actually, that’s not the title of the book – the title is “I’m on LinkedIn – Now What???” The book has gone a few rounds with the Executive Editor, Scott Allen (author of The Virtual Handshake, columnist for Fast Company, entreprenuer guide at About.com, and more) and is with the copy editor right now. Then it will go through a layout process and will finally be ready for print! We’re shooting to have the process done towards the end of next month!
But the website is up (yes, there are a few things to finish, like number of pages and endorsements) and I just can’t wait any longer – today’s my first official blog post about the book! I’m really not sure how to “review” my own book… so I figured I’d (a) share the table of contents, (b) share why I am writing a book, and (c) share why I decided to write a book on LinkedIn.
I’m On LinkedIn – Now What has the following chapters:
Part 1: Getting started
– Ch01: Introduction
– Ch02: What is LinkedIn?
– Ch03: Your Profile
– Ch04: Account and Settings
Part 2: Making it Work for You
– Ch05: Connecting with Others
– Ch06: Searching
– Ch07: How Degrees of Separation Works
– Ch08: Recommendations
– Ch09: Jobs & Hiring
– Ch10: Services
– Ch11: LinkedIn Groups
– Ch12: LinkedIn Answers
Part 3: Wrapping it Up
– Ch13: LinkedIn for Personal Branding
– Ch14: Shady Practices
– Ch15: On Netiquette
– Ch16: Complementary Tools and Resources
– Ch17: Conclusion
Why did I decide to write a book?
I’ve always wanted to write a book. I started a book when I worked for Don Aslett, King of Clean, who had authored about thirty eight books (and had another five or ten in progress) – my book was going to be on basic issues that every IT manager should know about (since I was a new IT Manager). But my heart wasn’t behind it. I’ve always been intrigued with the whole book author thing and I started to meet people who were authors. I began to realize that I could, I should, do it. And I’ve leaned on many of the authors that I’ve reviewed here as morale support – even though they don’t know it. But that will be another blog post!
But why a book on LinkedIn??
JibberJobber is complementary to LinkedIn. As I developed a strong network with professionals in transition I would frequently get e-mails asking questions about LinkedIn. “Can you look at my profile and let me know what I can do to make it better?” was a common question. But all questions had this common theme behind them… “okay, I have an account… now what???” I always thought it would be a good idea to write a book to help my general audience and JibberJobber users (not always the same thing :)).
Then, at SOBcon in Chicago I was listening to Andy Sernovitz give a presentation on Word of Mouth marketing. One of the gems I picked out from his presentation had to do with finding something that people are already buzzing about and latching onto that, as a way to generate word of mouth buzz about your own stuff. I thought, hm, people are talking about LinkedIn, which is growing at about a million new members each quarter… what if… what if I could jump on that? It really was the needle that broke the camels back (or some clever analogy to say “it was the inspiration I needed to get me moving”).
One more point – there is NO WAY I would have tried to do something like this without the support I get from YOU! Just writing this blog daily, and getting into great discussions in the comments, has been a support for me and made me realize that maybe, just maybe, a book should be in the future. So you can take some credit for inspiring me to do it, and inspiring the topic.
I hope this book is well received. Of the 12 million people on LinkedIn I’m guessing that 11.99 million could use it. I’m really excited to get to this point and am anxious for the writing process to come to an end. Check out the official book page here (there is a separate website/blog coming to support the content of the book – I’m not ready to announce that yet :))!
So, Jason, are you going to ask me to buy it???
Ok, well, since you asked, you can go to the buy it now page to pre-order it… but really, no obligations! I’m such a soft-sell kind of guy, so I didn’t really want to put this in here, but I know that if I don’t I’ll get a bunch of e-mails telling me to. 🙂