This is from
July 2010, on my LinkedIn blog. It is a really short post about that uber-important branding statement next to your picture on your LinkedIn Profile.
The post took a life of it’s own when people started asking for feedback on their headlines. Fortunately, Peter Osborne jumped in to respond to people… I finally had to close the comments before it became a full-time job!
Here’s the post –
to read the excellent comments: click here So many times I see LinkedIn Professional Headlines that … well, suck.Yours probably sucks (unless you got my LinkedIn book or my LinkedIn DVD, as I talk about this quite a bit in those).
Here’s a quick test:
(a) Does your LinkedIn Professional Headline have your TITLE?
(b) Does your LinkedIn Professional Headline have the name of your company?
If it has either of these you have a great chance of having a sucky professional headline.
Why do I say this?
The title doesn’t tell me a whole lot. If it’s a big title in a small company I’m not impressed. If it’s a regular title in a company or industry I’m not familiar with, I might not really know WHAT YOU DO.
Beyond that, though, your title doesn’t tell me WIIFM (What’s In It For Me?). I don’t care that you are a CEO, or analyst, or any of that other stuff. If I SHOULD care, I can find that in the rest of your LinkedIn Profile, right?
Use your Professional headline as a change to educate me on why I should care about you. Title/company doesn’t do it.
With regard to the company, most companies I see out there have cute names… that mean nothing to me. They are not branded enough to tell me anything. Thus, putting the name of a no-name company in your headline does not help me understand your value proposition… IT ONLY TAKES UP SPACE.
How’s your LinkedIn Professional Headline?