I hired a lawyer to do a contract for me.
I have talked to lots and lots of lawyers, but this one was in the right time at the right place. I heard him speak at a conference (boring, right?) and I was impressed with something: he was me.
In addition to being a lawyer (I’m not a lawyer), he is an entrepreneur. He has a ski business. He takes his law firm hat off and puts on his entrepreneur hat.
I knew he could understand my concerns and issues and how sensitive I was to spending money. These are issues you deeply feel if you are accountable for your business success and future.
Let’s switch gears. I usually connect with my speaking audiences because, while I speak, I’m the downtrodden (but optimistic) job seeker. I don’t speak AT them, I speak WITH them.
I connect with business audiences (when I speak) because I am a business owner.
How do I do this? I don’t assume you get it – I tell you real stories.
HOW CAN YOU TELL STORIES THAT HELP YOU CONNECT MORE, DEEPER and BETTER?