I have been really impressed with the blog from Tom Johnson. I met Tom’s wife at a Utah Bloggers Dinner about a year ago, but he wasn’t able to make it. Then, at PodCampSLC I heard him speak and checked out his blog. It was solid when I saw it a long time ago, and it’s solid now. This is one of the best blogs I’ve ever seen, with regard to personal branding (and blogging in general!).
Tom is a really cool guy – down to earth, approachable, etc. He is a technical writer and his blog is called I’d Rather Be Writing. The tagline is “a blog about the latest trends in technical communication.” It’s pretty obvious what his expertise and professional passions are.
Check this out: Tom does more than technical writing. He is a podcaster and interviewer (that is what he spoke about at PodCampSLC), and he loves to do WordPress development for companies.
Diluted brand? Not necessarily. I’d love a copywriter (or wordsmith expert) to be involved in my web strategy. How else could he convey his expertise, except through his blog?
I’ve said before, a blog allows you to showcase your professional breadth and depth, in a way that makes sense (breadth through categories, depth through frequent blog posts). Tom is showing, in his blog, his knack for and interest in podcasting, graphics, and more.
We are so easily stereotyped (Tom should be stereotyped as a “technical writer”), and it’s so hard to crack out of the stereotype. But he is doing it well with his blog (and his Twitter account: @tomjohnson).
Many of the things he is doing right are documented in the other monthly winner posts. His messages are on-brand, on-topic, the blog design is clean (I like the white background!), and he showcases his expertise.
Congratulations Tom! You join a special group of professionals and have earned a coveted link from my monthly winner’s blogroll area (on the left), six months of premium JibberJobber (you can transfer/award this to someone else), and a cyber-high five! And, a new addition to the prize list is the two hour (!!) recording of Blog Marketing 201 – 501 (part of the CEO Training for Me, Inc. – listed at $49.95 (but much more valuable than that!).
You can see the other winners of this award, which has been going on for over two years, at the Monthly Winner category.