I missed November! Doh! That’s okay, here’s a great example of someone taking personal branding online to a higher level. I’ve known of Warren for a while, and think he’s a great way to end 2009’s Personal Branding winners. Here’s why…
Warren Sukernek is in the position you want to be in when you get canned.
Warren has a strong network, understands relationships, and has been living giver’s gain for a long time. And people know it. They “know” him, and they trust him.
Warren has been digging a well long before he was thirsty… perhaps not realizing that he would need to tap into it during a job search. His online presence is enough to make me feel overwhelmed, but I think the key is he didn’t do it all overnight, and everything he has done (or at last parts of it) can be lessons for YOU to do the same.
Warren has a blog. Actually he has a number of blogs… so I should say he has a blog strategy. Look, I beat this dead horse over and over, but let me share one idea – if companies are moving away from “brochureware,” which is a static website, and moving to a conversational place to build community and listen and interact, why can’t you? He is developing conversation around Twitter, setting himself apart as an authority on Twitter. Authority = thought leader – subject matter expert.
Warren is on Twitter. Of course. You can see his Twitter account here. Note he has over 2,000 followers and has tweeted over 5,000 times. When he writes “RT” he is sharing information with his followers… he is providing some kind of value (and if they don’t think so, they can stop following him). This is the audience he turned to when he got laid-off, and they have been responsive! Click here to see some screenshots of how people reacted to his news on Twitter.
Warren participates in discussions. Check out his participation in the Society for Word of Mouth Ning social network: Warren has a history of participating in conversations over 30 times there. Think people there know who he is, or of him? Absolutely. His PEERS know who he is, and they have formed opinions of him based on the brand he has built there. And when he let them know he was available, they responded!
Warren has a nice picture. Seems trivial, does it? With all the places you can post your “avatar” or picture online, I seriously encourage you to get a nice headshot. Warren’s is nice and looks professional. It makes him seem approachable. It is not offensive, and it is one of the little things that makes his strategy seem more “on purpose.”
I predict Warren either (a) won’t be out of work for long, or (b) will start his own consulting gig (which I think is a pretty viable option considering the hiring economy right now).
Congratulations Warren! You join a special group of professionals and have earned a coveted link from my monthly winner’s blogroll area (on the left), six months of premium JibberJobber (you can transfer/award this to someone else), and a cyber-high five! And, a new addition to the prize list is the two hour (!!) recording of Blog Marketing 201 – 501 (part of the CEO Training for Me, Inc. – listed at $49.95 (but much more valuable than that!).