I’m big on blogging. I started the Personal Branding You Get It award to recognize normal professionals who are using this technology to develop their personal brand, perhaps establish themselves as subject matter experts, and even thought leaders.
Maybe they didn’t start out that way, but it happens.
I love how blogging builds personal and professional credibility. My very first industry-specific speaking gig was approved, in large part, because of my blog. People could hear my voice, know what my breadth and depth was, and determine if I would be an appropriate speaker. I think without the blog I would not have had much of a chance speaking at that conference.
But that is only one reason to have a professional blog. There’s another reason… a reason no one told me about before I started.
Blogging is the most significant thing I’ve done with regard to networking.
Finding new network contacts (or, being found by them), and nurturing network relationships.
If you start a blog, and do it right, and get out there, and become known (within your industry or profession), I think you’ll be absolutely amazed at who you get to know.
I know I have been.