The branding contest is just about done. It’s been so cool to get submissions and e-mails with your thoughts. Next week we’ll have voting and announcement of the award ($900 + The Planet Earth DVD set, etc.).
One thing I’ve been thinking about for a while is a common theme I’m hearing in your feedback. It all centers around this concept:
The JibberJobber Brand
The Jason Alba Brand
The purpose of this contest is to help people come to JibberJobber and say “oh, I get this and I need it!!” Or to help in interviews or networking situations so people can so “oh my gosh, that solves one of my life problems… I’m signing up right when I get home!”
When I was in California a couple of weeks ago I would describe JibberJobber like this:
JibberJobber is like a Salesforce.com for you, with an emphasis on career management. Job transitions and networking relationships, you manage it all with JibberJobber.
Sounds kind of weird written out, but it rolled off the tongue when I described it to people on my trip. It would be cool to have something like that on my front page, but it still is not answering the “Whatâ€™s In It For Me?” question.
Going back to confusion and dilution… a common theme I heard about since the beginning of the brand contest is “Jason Alba is…”
What if “Jason Alba” isn’t around? What is JibberJobber then? It has to stand alone. This is bigger than “Jason Alba.” So no matter what “Jason Alba” is, don’t let that sway you on what JibberJobber is. At the very least, don’t let “Jason Alba” dilute the JibberJobber brand.
Here are the previous posts for this contest:
- What is YOUR Mission (Statement)?
- New York Times & Wired & Newsday and THE CONTEST (which had one submission)
- Branding Contest Update and Recruiter Rant About Job Seekers
- What JibberJobber *Might* Have Been Called (Branding and Names)
- Mark Hovind (JobBait.com) on Brands, Tag Lines, and â€œGetting Itâ€
- JibberJobber, The Brand, And The Education Factor
- The Issue With JibberJobberâ€™s Brand Isâ€¦
- Branding Contest Questions And Answers
- Iâ€™ve Got A Branding Problem. And At Least $600 For You, If You Help Fix It.
This contest is sponsored by:
- JibberJobber, of course!
- Deb Dib – Personal Branding Expert for Senior Executives
- Walter Akana – Career and Life Strategist and Personal Branding Expert
- Megan Fitzgerald – Expatriate Career and Personal Branding Expert
- Louri Russel Boilard – Executive Resume Writer and Career Psychologist/Counselor
- Makini Harvey – Career and Resume expert
- An anonymous corporate sponsor – donating The Planet Earth DVD Set
- Mark Hovind – Job Bait: The #1 Way to Land 6 and 7 Figure Jobs