As I was designing the feature set of JibberJobber, about two years ago, I picked up a book on inventions.
The book seemed to be about twenty years old but was written buy a guy in Colorado who worked in some kind of small business environment, meeting with tons and tons of inventors.
One of the things that stood out was one of 10 critical points for a retail buyer, let me paraphrase:
your product has to be something that people in the store can look at and say “oh yeah, I know what that is! I need one!”
So, value proposition aside (although, it’s not really aside… that’s what the whole contest is about), here’s another problem.
Let’s say that you “get” JibberJobber. You understand what it does, what the features are, what it’s all about.
There’s still education needed, to compel you to actually use the system.
Think about it – many of you have been reading my blog for quite a while. I try and encourage you to manage your career. To take your future into your own hands. I want you to care more about your career and future… more than anyone else.
And JibberJobber is a great tool for that. Isn’t it? Even so, with the constant encouragement, many of my blog readers are not JibberJobber users. There is an education issue, and it’s big.
You don’t need education on why to use toilet paper.
You don’t need education on why to use toothpaste, or a hair brush, or a TV, or anything like that.
But you do need education on using, or “buying” JibberJobber.
How can my brand upgrade change that?
This contest is sponsored by:
- JibberJobber, of course!
- Deb Dib – Personal Branding Expert for Senior Executives
- Walter Akana – Career and Life Strategist and Personal Branding Expert
- Megan Fitzgerald – Expatriate Career and Personal Branding Expert
- Louri Russel Boilard – Executive Resume Writer and Career Psychologist/Counselor
- Makini Harvey – Career and Resume expert
- An anonymous corporate sponsor – donating The Planet Earth DVD Set
- Mark Hovind – Job Bait: The #1 Way to Land 6 and 7 Figure Jobs New!