I got this e-mail from “Louri” :
Jason the issue in branding you – You are an innovator – and an author – Those are 2 brands. You are quite frankly a steward as well – you see a need for something you create it and share and get lots of people involved. I have been thinking a lot about this. I still have a lot to think about on how to successfully merge all of your qualities into a unique brand – that said JibberJobber needs it’s own brand.
I agree, this is one of the issues. I’m a blogger, an author of two books, a columnist for The National Networker, and contributor to various publications (online and offline). I’m also an entrepreneur, etc. etc.
How does this relate to Joe Regular? I got an e-mail this morning from someone (I can’t cite him because I didn’t ask permission, but I’m guessing he’s now a new reader of this blog) with this:
WHY THE HELL CAN’T I GET A JOB?!?!?! How can I become more than my resume when I submit it? I am so much more than a piece of paper or just another normal person …
Won’t branding play a significant role in helping this person become more than a resume? Is that what you are – just your resume? One of hundreds of resumes, with no compelling message to stick way out?
Back to this contest, let’s whittle the branding issue down to almost two years ago, before I was all of the things mentioned above. All this muddies the water, and makes the branding process a little more difficult, but let’s assume we can cut some of this out and focus on the JibberJobber brand.
Is JibberJobber a job search tool? Yes – it is one of the most critical job search tools available to you, helping you manage complex data, track important information, and not miss critical deadlines or appointments. It can give you peace of mind.
What if you are not in a job search? JibberJobber is an excellent networking tool. Ever read Never Eat Alone? Want to nurture “intimate relationships?” You can’t do it with just Outlook (if you can, you are not normal). LinkedIn, Facebook, Plaxo and other systems don’t give you the functionality that you need to really nurture network relationships. That Excel spreadsheet is fine for a few dozen contacts, but you’ll max out after a while. If you are really into network relationships, JibberJobber is an excellent tool.
What if you are happily employed, and won’t be looking for a new job, and aren’t into networking? Like me, two years ago, before I got the knife in the back (I mean, before I got laid off)? Ya, well, this year isn’t looking so hot for you, is it. The word “recession” is flying around a lot. Even if you are happily employed, realize that no one cares about you. Not HR. Not your boss. Not the CEO or the board or the investors. And if any of them do care about you, who cares about them? If they get canned you lose your champion, and your supposed security.
You can see in these three simple examples that I think JibberJobber is appropriate for very different audiences. There are more, but I wanted to introduce this issue to you.
Does this mean I should have three different sites? All with their own brand?
Now, let’s go back to reality, and bring in all of my other stuff. The blog, the books, the speaking, etc. What is JibberJobber without Jason Alba? I’ve heard a lot about this… I do have my own brand, and it is connected with JibberJobber.
But, as Louri says, JibberJobber needs it’s own brand.
And that’s what this contest is all about. I’ve received about two dozen submissions already… go ahead and send me yours with this Contact Us form!
This contest is sponsored by:
- JibberJobber, of course!
- Deb Dib – Personal Branding Expert for Senior Executives
- Walter Akana – Career and Life Strategist and Personal Branding Expert
- Megan Fitzgerald – Expatriate Career and Personal Branding Expert
- Makini Harvey – Career and Resume expert
- An anonymous corporate sponsor – donating The Planet Earth DVD Set