Tonight I spoke to an MBA class about “professional networking,” with a heavy slant on LinkedIn. I only had twenty minutes… I can’t even remember the last time I had just twenty minutes.
Anyway, I asked the class of thirty-two students “how many people had a LinkedIn account?” About four or five.
Of course, most would have Facebook accounts, I thought.
Only two had Facebook accounts.
First, I was blown away that Facebook’s [previous] target demographic had a smaller representation in that class than LinkedIn did. Isn’t FB about twice the size of LI???
Second, I was blown away that this hip group of MBA students was not really big into online social networking. According to everything I’ve read lately, the only way to not have an account on either of the two was to live in a cave.
The class proved that notion wrong. While it’s cool to “participate” in online social networking, I think it’s great that most of these people hadn’t started yet. Hopefully they are building relationships outside of the classroom, and outside of the virtual world.
My world is too myopic 🙂
Oh yeah, I asked how many of these bright, sharp MBA students followed ANY blogs. None.
Hopefully they’ll start soon (I know a great blog you can follow :p).