Over the last year as I’ve enthusiastically evangelized blogging to build your personal brand, I’ve had a number of you say that it’s too hard, too much work, too much of a commitment, etc. It doesn’t help that you might be holding my blog as a goal or standard, which is not fair, because I blog as part of my business, and I know that many of you won’t have the time or purpose that I have. I don’t think I’m anything amazing, but please don’t consider my blog to be the example for what you should be doing.
Instead of telling you to blog for your personal brand, how about if I share three other ideas that can have a significant impact on your personal brand?
In today’s world, with so many communication barriers removed, we can all take more control about spreading various messages, and the messages that we choose to spread will have an impact on how others come to know us… the first tactic is to…
This is the easiest, quickest tactic to employ. You don’t need to commit to anything long-term, and can literally put out a great article in just a few hours (depending on how well you write). If you have any expertise in your field consider sending the article to one of your trade magazines (every magazine that I’ve seen has a call for articles, and there are e-mail addresses in the magazine that you can ask for more information).
If you don’t feel that you have what it takes to write an article for the trade magazine, well, I disagree. I’m sure you can figure something out – if it’s not technical or topical, it could be an article on trends, which I understand is very popular. If nothing else, you can write about a career management issue (if you are reading this blog I’m guessing you have your own list of 10 things that people should do for their job search, career management, network management, personal branding, etc.
There are article submission sites that will shoot your article out to various publications. I have only used The Phantom Writers, but Mike Schaffner recently sent me a link to Ezine Articles…. I’m sure there are dozens of these types of services. Some are free, some you pay for. But just getting your article published once makes you a published author. Cool, eh?
Tomorrow I’ll talk about another tactic, and wrap it up on Monday.
Have you ever written an article? Would you consider it?
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