My new buddy (Andy, is it too early in our relationship to publicly proclaim we are buddies? :p) Andy Sernovitz is author of Word of Mouth Marketing, speaker, and instructor of the Word of Mouth Marketing class at Northwestern University. He posted about a new contest he has where he wants you to send him “stories about fun, honest, free, real word of mouth.” If he thinks it’s cool enough he’ll send you a bottle of wine. Click here for details.
So, why does this fit in my blog? I’ve been thinking about it since the 3rd, when I read it on his very cool blog. I’ve blogged about Brag! by Peggy Klaus and the concept of figuring out how to communicate your unique value propositions.
Andy’s message (which you’ll get from his book and his blog) seems to take it to the next step. Yes, he writes to “smart marketers”… don’t let that fool you. Remember, we are all “You, Inc.” and we are all our own marketing department.
So let’s say that we have Peggy’s stuff down, we get it, we have our “brag bites” ready to go. Now what?
Now switch to Andy’s stuff, and try and figure out how to create word of mouth marketing about you! This is were it is fuzzy for me, perhaps he’ll write something (or do a contest) about word of mouth on a personal level … how do we create word of mouth buzz about … us??
I’m not talking about all the networking and participation stuff that I’ve written about over the last year, I’m talking about getting others to talk about us (in a good way), the way they talk about other things. I’m going to dive into Andy’s book this month (I hope) and report back. For now, I’m left wondering how to get others to buzz my brand.
Two quick thoughts:
- I haven’t been able to get my hands on Dave Perry’s Guerrilla Marketing for Job Hunters yet, but this makes me want to more… I’ll try and do that soon… I’ve met Dave and we talked about stuff like this – I love his attitude about getting yourself out there and getting what you deserve (and what you are worth), so I’m excited to add this to the mix.
- Sarah Needleman, editor at CareerJournal, recently wrote Why Attention-Seeking Tactics Often Backfire on Job Hunters … I think that we are more worried about failing and tainting our brand, so we do nothing… but a word to the wise, don’t over-do it. Sarah collected some great stories of people going overboard (it’s a fun read :)).
Do you buzz someone else’s brand? WHY? What is it about them that makes you want to, and what exactly to you share with others?
PCRecruiter provides applicant tracking software to employers.
4 thoughts on “Who’s Buzzing You?”
That article by Sara is hilarious. I can’t believe anyone would drop off a resume in a Gorilla Suit.
Jason, I buzz YOUR brand! You’re great at what you do , authentic, and offer terrific value. Your’re blog voice is fun, and every single post has a great takeaway — that’s why I metion you so often in my CareerHub blog posts.
I buzz lots of people I respect — strong brands just seem to attract buzz, don’t they? And not by trying, but by being who they are, all the time. I buzz my colleagues and my clients. I love to connect strongs brands with each other. What fun.
Deb Dib, CEO Coach and Jason Alba brand evangelist 🙂
The scary thing here is that I can’t figure out whether or not the Pepto-Bismol candidate mentioned at the end of Sarah’s article is wonderfully creative or just kind of … gross??? If I were the hiring manager I would be a bit dumbfounded at that one since I really appreciate people thinking out of the box, but class is highly valued as well. Hmmm …
Fun read. Thanks for linking it.
@ Dan and Maggie – ya, Sarah did a great job pulling those together (as usual)!
@ Deb – thank you very much 🙂 🙂 I do appreciate that you take things away from my blog, and because of your depth and breadth in the career space, I really am flattered by your endorsement of the value that I try to create (with this blog and with JibberJobber). Because of your comment I’m now asking myself who do I buzz… hm…………..
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