I thought a lot about this post, and wonder if I’m crossing some line by writing it. I came to the conclusions that (a) Seth would agree with this (at least, I’m guessing he would), and (b) the information/logic is too important to not share. Enjoy 🙂
Seth Godin is coming to Salt Lake City today to speak and sign books. I’ll be there, and a few hundred others will be there, but some of my buddies won’t. Here’s why:
I don’t like to pay $50.00 to an extortionist … “buy 2500 of my books and I will think about coming”
and from another friend:
I read Seth every day, but I don’t feel the need to hear him speak, unless he wants to go one on one with me! I view him as a high end ad agency kind of guy. Highly effective, but he rants sometimes on goofy stuff like “the bread at my table was too soft”….(east coaster!)
I found it super-interesting to get replies like this from my buddies. I don’t fault them but I have an entirely different opinion on why one should go. Most of my thoughts are coming from some of the paradigm-shifting that I got while reading Never Eat Alone last year…
- I’m not going to see Seth Godin – I will, and it will be cool, but my celebrities are different (I met a bunch of my celebrities a couple of weeks ago at the SOB Bloggers Conference and Kennedy’s Recruiting.com conference). For me, watching a celebrity walk around in person and on TV is the same thing.
- I’m not going to get on Seth Godin’s radar – I would love to be on his radar more (heck, he contributed to last year’s blog carnival, and we’ve exchanged more e-mails), but I doubt this will happen. I wrote a post on my personal blog a few weeks ago about why Seth Godin should write about JibberJobber and e-mailed it to him. Nothing (although he replied to the e-mail, which I think is very classy). I doubt that 1/2 second of eye contact, with hundreds of others in the room vying for his attention is going to put me on his radar any more than I already am.
- I’m not going to hear an amazing presentation – although I’m expecting one, if it isn’t amazing I can still pick up his book(s) and study them. Or I can see his videos on YouTube. I saw Andy Sernovitz (Word of Mouth Marketing author) a few weeks ago and he had a terrific intro – he said “First of all, please lower your expectations.” He was awesome, and I was inspired to read his book. But if Seth’s presentation stinks for whatever reason I’m not going to feel like I was cheated out of $50, and I’m still going to read The Dip.
- I am going to be in the right place – Keith Ferrazzi talks about fishing where the fish are. I know who some of the people that are going to be there today and these are movers-and-shakers that I want to develop relationships with. Even though they won’t have a direct impact on my business, I’m going for the relationships, and this is a great way to get to know some of them.
- I am going to strengthen my relationship with contacts that I haven’t met in person yet – similar to #4 but these are some of my blog and Twitter contacts that I haven’t met in person yet. It is always fun to put a face and voice to a picture and online persona. There’s even a guy flying in from Reno to be there – how cool is that?
- I am going to help put Utah on the map – not for skiing or MLM, but for other stuff. Getting Seth Godin here is big, and we should be proud. This isn’t Silicon Valley, and never will be. But we’re trying to build a strong culture of smart business, smart people here in Utah and pulling this event off successfully will contribute to that.
- I am going because it’s healthy for me – it’s better for me to get out and hang with excited people than it is to stare at blogs all day. Not necessarily more comfortable, but definitely healthier.
The next time you have an opportunity to go to something similar to this, don’t take it for face value. There are other reasons to go to events like this. I’m not missing out on it, even though I may be going for reasons other than “the main event.”
What do you think? Am I off my rocker?
One more thing – if you want to come but are in transition (read: don’t have $50 for this), let me know, I might be able to score you a ticket.