(Day 2 in Las Vegas (tomorrow I fly to Chicago for almost three days) – I’ve met some amazing people that I’ll blog about next week. Today is a guest post from Dan Schawbel, who blogs on personal branding – Thanks a ton Dan! Whether you (my reader) are new to personal branding or not, this is a great post with much to think about)
Iâ€™m here to tell you today that every single one of you have a unique Personal Brand. You donâ€™t have to be Oprah, Donald Trump or Tom Cruise to stand out and be excellent. All you need to do is discover what is inside of you, your strengths and how you can portray them to your audience positively.
This is easier said than done, but like anything else, you need to put your time in. The more time you allot to discovering, brainstorming and developing your brand, the higher the output you will receive.
Personal Branding is completely in your control. Many students and professionals alike have confronted me on this subject, and those with stronger Personal Brands are ones that invest the time. What do you need to invest time in? Developing a strategy focused on where you are, where you want to be and how you will meet those goals or objectives. These goals could be internships, jobs, education, skills development, communication classes or simply a mentor to guide you. You may also look to those who are already accomplished to gain further insight.
The top Personal Brands in the world share these characteristics:
- Determination to succeed
- Focus on a particular niche market
- Short-term and long-term goals that are aligned
- Leverage all assets and personal network
- Opportunistic and politically savvy
- Turn failures into successes, without giving up
Remember that, it all comes down to how others perceive you, so you need to make a lasting impression. The only true way to do this is to have some of the qualities listed above and to understand who you are. Your audience can see right through you if youâ€™re being phony or fail to project the â€œreal you.â€ Thatâ€™s not to say that you can evolve your brand over time to match other qualifications, but at the root of it, you must be yourself to be respected.
Dan blogs at The Personal Branding Blog – go check him out. He recently awarded Carl Chapman with a personal branding award for his own blogging efforts (this is not related to the JibberJobber You Get It award).