Simple Example of Branding: Ethics & Enron
I’m doing a little research on business ethics, and I type “understanding business ethics” into Google. Look at the unfortunate results: Isn’t that sad? We all know that Enron is …
Personal Branding
How to Get (and Enjoy) Your Next Promotion (or job): New Pluralsight Course with 5 Modules
My newest Pluralsight course is live, and you can get access to it for free (if you watch it, you’ll get another week of JibberJobber premium added to your account …
“Vets are not qualified for anything…” (from a recruiter)
I love straight talk from recruiters. Here’s a snippet from a conversation last year: “Vets are not qualified for anything… and that is why they aren’t finding jobs.” He said …
Job Seekers MUST Understand the Difference Between Status and Brand
One of the biggest challenges I’ve seen in the last nine years since I’ve lost my job and communicated with thousands of job seekers is a misunderstanding of who they …
GenY and Millennials: Illusion vs. Reality of How Cool You Are
Last week I reposted Gen Y Sounds Like a Bunch of Entitled Whiners (well, not so much anymore). I’m not trying to kick a hornet’s nest but I saw this …
Getting a Better LinkedIn Profile Image
You might have seen this post that was all over Facebook a week or two ago: New Research Study Breaks Down “The Perfect Profile Photo” I thought it was going …
Optimizing Your Email Signature
When I speak, I talk about a “personal branding secret weapon,” which is your email signature. It’s a secret because even though we all can have an email signature, many …
Fighting Stereotypes In The Job Search
Quick, what are the first stereotypes that come to mind for these five labels: Software programmer Republican business owner Democrat who volunteers time Person with bad spelling on her resume …
Why You Should Work On Your LinkedIn Profile
Today I had a one hour consultation with an executive on his LinkedIn Profile. This is not my $49 profile critique (where I record my critique and send you a link …
Job Search Question: How to start a blog, and what to write?
I got this question from Laura: Do you have suggestions on how to start a blog… and what to blog about? Two very short questions that can have very long …