Substantiate Yourself (again)

william_arruda_headshotOne of the most powerful concepts I’ve learned since I lost my job is that it’s more powerful to substantiate yourself (and your claims) than to just say what your claims are.

Show, not tell.

I wrote about this here: Substantiate Yourself

My first real job offer was after I started JibberJobber.  No interview, no application, just an OFFER.

Check out William Arruda’s blog post: Don’t Tell People Who You Are, Show Them What You Are About

I love this line:

“As you can imagine, I am now her biggest supporter.  She sits at the top of my list of coaches I recommend to my clients.”

This is so powerful.

What are you doing to back up your claims (said differently, how are you substantiating yourself)?


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