Recently I put together a video series I titled “Effective Email Communication,” because I see so many emails that are, well, crappy.
I know that isn’t a professional word, but I can’t think of another word that captures what I’m trying to say.
I’m telling you, they are bad emails. And “bad emails” don’t discriminate… I see them from old people (who should know better), young people (who think emails are going the way of the dodo birds), educated people, executives, professionals, and branding and marketing experts.
We need to do better at our communication (remember the 2012 theme for JibberJobber?), and we can start with our emails.
Here’s ONE tip on writing better emails: write a subject line that will decrease the chance of me deleting your email before I read it.
When I come into my office every morning, here’s what I do:
- I open my email.
- I look at the subject lines, and select all the ones that look like spam, or are not personal, or that I think I know about already.
- I delete all of those from step 2, without reading them.
- Then, I go through whatever is left over.
I’ve been doing this for more years that I can remember. I did it with Outlook, I do it now with Gmail.
And I bet many of you do the same thing… do you open that email from the Nigerian spammer, or do you delete it?
That’s what I thought.
I bet there are others that you automatically judge, based on the subject line, that you simply delete.
Here’s some unsettling information: You are sending emails to people who are doing the same thing, to your precious emails!
My message: write BETTER email subject lines! That is the topic of my 7 minute clip titled “Compelling Subject Lines: Want your email to be read?” (the forth clip in the email series). You can get the entire video series here for $50.