Listen up. I see this problem all the time. But the art of the follow up is simple.
Everyone knows this.
Not many people are doing it.
If you do it once, you are better than 95% of your competition.
HERE’S WHAT THE TOP 5% ARE DOING WRONG: After they follow-up once, they don’t follow-up anymore.
When you think of “follow-up” I want you to think of “nurture relationships.” This is a process that takes time, and has multiple touch-points.
Sending one card as a follow-up is good, but having multiple communication points is BETTER.
I’m not talking about opting people into your newsletter – I’m talking about really reaching out to them, individually.
If you only follow-up once, you aren’t doing enough.
Overwhelming, isn’t it? I know it is.
You won’t follow-up with most of your network contacts… but you should strategically try to follow up with some contacts, regularly.
Take this quote from Dr. Jim Wright (from Timothy Ferris’s blog): “Consistency and moderation over intensity.”
Take this quote from Mark LeBlanc: “Consistency Trumps Commitment!”
Following up once is not consistent.