This is one of my favorite concepts I’ve learned over the last few years… it applies to anyone who is trying to communicate.
Are you a job seeker trying to tell people why they should pay attention to you, or why they should hire you? You HAVE TO tell them why what you are telling them applies to them.
Check out the post on connecting the dots, and the rare attempt I made at creating a visual that illustrates it.
If you can get this concept, and apply it, you will (should!) be a much, much, much better communicator!