Jane Atkinson, a speaker, author, consultant etc, had a great post titled Do You Own Your Word?
Read her post for context… here are some people (professional speakers) who own a word:
A few more examples:
It’s not necessary for it to only be one word, but owning a word or words is definitely something for all of us to ponder.
What is YOUR one word? Or the word that you want to own?
This is a great exercise in personal branding…. it makes you think very concisely. Too many times we get hung up on a 30/90 second commercial and we get bogged down by jargon and cliches…
Try this: leave your ONE WORD (or, you know, two :p) in the comments…