When I talk about “personal branding” I talk about having expertise. Being a “subject matter expert” (SME). The groups I talk to usually have significant SME, because they are usually professionals with years of experience.
One thing I haven’t talked about yet, but it has been on my mind, is how to attain guru, or expert, level. My favorite way, and the way I think lends the most credibility, is to have someone else say you are the expert!
For me this happened once I had my LinkedIn book published, about 18 months ago.
Writing a book for expertise is a two-edged sword, because any ol’ expert can do it pretty quickly and easily, … which means any non-expert full of fluff can do it quickly and easily also.
But think about it – how much credibility is there when YOU call YOURSELF an expert, vs. when SOMEONE ELSE calls YOU and expert?
So then the question is, what can you DO (in addition to, or aside from, writing a book) to have people call you an expert? I’ve got lots of ideas – what are yours?