Today I’m in Santa Rosa, California. A photographer for US News & World Report is coming up to meet me just a few hours before a presentation on personal branding to the SNCR (pronounced “snicker”) group.
He’s coming up because my old picture (to the right, on the bottom) just doesn’t work, and the new one (to the right, on the top, and on the US News article, here), isn’t the right one for the magazine (how freaking cool is that? The article is apparently going to print!)… and I’m pretty excited. Although I admit I’ve thought a lot about Penelope Trunk’s posts about looking/feeling inadequate, and glad that the photographer can use Photoshop to whiten my teeth instead of me having to get them bleached :p Ah, the silly things we think about when the opportunity arises.
So, let’s assume your opportunity has arisen… where is your headshot? Trust me, it’s a whole lot better (easier, cheaper, quicker, less stressful) if you are proactive about this part of your personal brand. You, every professional, should have a professional headshot.
What for? I don’t know – your blog. Or your website. Or a newspaper article, or …. who knows?? I scrambled to get my first professional headshot when Peter Clayton did a podcast interview with me almost two years ago (!!) and he required a headshot.
So let me point you to the best advice I’ve seen on your headshot: Sue Brettell’s article titled Online Identity: Headshots That Make A Compelling First Impression.
Sue Brettell’s article is a soup-to-nuts resource for ensuring you do it right. What to wear, how to find a professional who fits your budget, why to avoid alcohol and smoking before your photo shoot, stuff to take with you to the studio, and more, this is an excellent read to help you prepare and get what you need!
Go check out Sue Brettell’s Online Identity: Headshots That Make A Compelling First Impression, and then shoot me an e-mail (or put a link in the comments) with your headshot!