But a business card can also be a teaser. After all, I’m a lot more interesting than the few square inches, and perhaps 5 clever words. I want YOU to get to know ME, and what you see on my business card is an early-stage introduction. What if a business card could convey more?
It can’t, but it can take you to the next stage – what about the Virtual Business Card? It’s nothing more than a website to let others learn more about you. Check out what Chris (Christopher) Penn is doing. I love it… and I’ll pick it apart here:
1. First thing that jumps out at me is the mug shot that Chris put up. Don’t you hate getting dozens of business cards and then trying to remember WHO is WHO??
2. The introductory paragraph explains what this page is all about, puts in the personality, and let’s you know that there is a lot more interesting about Chris than you got on his business card.
3. The next section has titles with LINKS… Chris makes it uber-easy to learn about him because you just have to click to learn more.
4. The next section has a bunch of contact options. I don’t know how accessible Chris really is, but at least he feels accessible.
5. The last section has all the links that he thinks is important so you can learn about what he does. It’s a lot… so I’m glad that he didn’t put any descriptions or anything… it would make this page, imho, a little too busy.
One reasons I love this is because he takes me exactly where he wants me to go, instead of leaving it up to Google to define his personal brand… smart, eh?
Excellent Chris – thanks for the example! (thanks to Dan Johnson for pointing me to this)
Want more on business cards? Penelope Trunk recently wrote What to write to make your business card sing, and points us to a ton of artistic examples at Daily Poetics – “Art of the Business Card” (very cool stuff).