I was chatting with a friend a few weeks ago and almost fell right out of my chair as the conversation progressed:
Vincent: By the way: As much as I’m proud of you and your extraordinary work with JibberJobber, I do have a bit of a bone to pick with you…
Vincent: You know Jessica Alba, right?
me: yes of course (know “of”)
Vincent: You know she’s been promoting her new movie all over the television, right?
In one room here, I leave the television on.
When Jessica comes on, I run to the room where the television is
When I run to the room where Jessica is,
I see her
Vincent: And think about JIBBERJOBBER!!!
me: NO kidding????
me: that’s freaking awesome – it’s what I call “branding” !!
Vincent: Well, since you made the allusion to knowing her
That’s TOO MUCH BRANDING, Jason! hahahaha
I guarantee that as you build your personal brand, people will think about you more and more as they associate your sticking points (positive or negative) and are exposed to things throughout their day.
For example, if your brand is one of putting questionable pictures online, then the next time they read in the Wall Street Journal about funky pictures on MySpace, you’ll be the first to come to mind.
Or, if they are in a meeting and hear an announcement about an opening for a marketing superstar, they’ll think about … hopefully you! (or whatever your brand is supposed to convey – ninja programmer, rainmaker, etc.).
It’s. Very. Powerful.
And with this post, I hope that you all think of JibberJobber the next time you see Jessica Alba!