“This Is Just Between You And Me…”

Do I use JibberJobber?Sunday I got a call from one of my best friends from my high school days. He happens to be a JibberJobber user and had a great question for me… he started with “this is just between you and me” and something like “I promise, no matter what the answer is, I won’t tell anyone.” He asked me:

With all of the contacts and relationships you have, do you ever feel overwhelmed? Does JibberJobber help with that at all?

Ah, what a great question! This is like asking the Coke driver if he drinks Pepsi, or the preacher if he sins 🙂 🙂

I appreciated the question because I’ve frequently wondered how many CEO’s are in touch with their own products, and familiar enough to actually do a tech support call. I recently had lunch with Twelve Horses president Steve Spencer who said that he can field a tech support call with no problem and that most times people don’t know that they are talking to the president. I think that is an awesome example and I worry about the day I might lose touch with JibberJobber reality (I see it frequently with software and wonder “does anyone at that company even use their own product??).

My answer to “do I ever feel overwhelmed” is yes, absolutely. While I have a team behind me I do feel like a lone ranger with marketing and some other things (I’m sure many of you feel like that also). I have easily had contact with more than 1,000 people in the last year talking about JibberJobber – from career experts to bloggers to newspaper editors to professionals. It’s hard to keep it all straight – a lot of my business is based around networking. That is, relationships. I really try and form relationships as best I can, which means that I’m not just gathering business cards, rather, having significant discussion. This takes a lot of work!

My answer to “does JibberJobber help with all that” is very simple. I have logged into JibberJobber more than anyone else (well, perhaps my dev team has logged in more, but not on the live server!). I use JibberJobber at least 5 to 10 times a day… I will add new users, put a log entry in (from an e-mail or phone call), create an action item, or something like that, during the day. I have over 800 contacts that I have put in, almost one-by-one, and have ranked and/or tagged each of them. I love the birthday reminder to let me know who has a birthday coming up, and depend on getting action items e-mailed to me. If I didn’t have JibberJobber I would have to have Goldmine, ACT! or SalesForce.com to manage it all.

So thanks for the question – here’s my question to YOU. You know you should be doing “all this stuff” but really, are you actually doing it? I wasn’t before I got laid off, even though I knew I should. Here’s a quick checklist for you:

  1. Are you networking in person, face-to-face? I don’t care how introverted you are, you can have the pain of getting over it now or have the pain of long-term unemployment later.
  2. Are you developing a personal brand that is “googleable”? If you search on your name, do you find awesome, on-brand stuff? Do you have a google alert set up for your own name or company?
  3. Are you really following up with relationships that you form, online or offline? After you meet someone, is there a real follow-up that allows you to develop a real relationship? I’m talking about more than the canned “it was nice to meet you – here’s what I do” e-mail.
  4. Are you using something like JibberJobber to see and manage your relationships? Look, CRM-fanatics say that software can’t manage a relationship – and I agree. But you need something, from sticky notes to a notebook to free JibberJobber to really, really manage the details around relationships. What’s stopping you? I don’t care if you are president of a college, a career coach, resume writer, or recruiter. Relationships are key, you preach it… do you practice what you preach?

I didn’t practice what I preached 20 months ago. And I came to regret it. However, I do now (with regard to this stuff :p). How are you doing?

6 thoughts on ““This Is Just Between You And Me…””

  1. Wow… thanks Jason. I do want to chime in with what Jason is saying. I have seen so many people reluctant to really form personal networks because they feel they are selling, or they feel smarmy. To that I say: you’re doing it wrong. Personal network starts as simply as:

    1- Make friends
    2- Be genuine

    Don’t go to lunch expecting an outcome, or trying to push an agenda. Be a friend. Everything else will follow.

  2. @Steve – totally agreed. I hated networking until I figured out what I was doing wrong.

    @Dan – I think they change their algorithm all the time but your advice is spot-on…. everyone should own their own domain name.

  3. Hi Jason

    We sometimes get real funny conversation starts: oh, you (female) are the one dishing out floor fitting advice on various DIY-forums 😉
    So, yes, I’m in ‘the thick of it’
    as for 1, 2, 3 and 4: yes, yes, yes and yes (JibberJobber is still awaiting my attention, but I will get round to that sometime soon I’m sure).
    Conversations, network conversations, follow-up conversations is what ‘pays’ our bread and butter.

    Karin H. (Keep It simple Sweetheart, specially in business)

  4. Karin, one thing I’ve thought about with your business is that people will easily identify you with floors, as your brand continues to grow. You won’t have many other women experts at conventions and such. It’s kind of a cool aspect of your marketing/branding 🙂

    With regard to the rest, I figured you were doing it since you own your own business… I’m guessing people that have “no boss” other than their mortgage company are a lot more likely to be managing this stuff. Nonetheless, very glad to hear that you are indeed taking care of business!

  5. Hi Jason

    Thanks 😉
    (Don’t even have a mortgage company as ‘boss’ – yet – ;-))
    We – that’s my partner and me – our ‘each other’s boss so to speak. And our brand (very ‘easy’ to do with a company name Wood You Like) is indeed on a growth path. Mostly is the result of conversations either by newsletter, website marketing, networking and ‘keeping in touch with customers’ using a CRM program (the one I told you about way back at Kent’s: Mamut).

    Karin H.

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