The Shift In Your Marketing Message #JobSearch
As a hiring manager I look for two very important things. It is your job to communicate the right message for both of these, but not necessarily at the same …
Personal Branding
Hidden Benefits of the 360 Review for Your Career
Today I had a coaching session with a very smart Silicon Valley professional. He asked about the value of doing a 360 Review, and as we talked about I realized …
Who Gets Hired? Not The Best Person For The Job…
Yesterday I went to a network meeting with product managers, project managers, and software developers interested in product. It was really cool and I learned a lot. There was a …
When Your 30 Second Pitch Doesn’t Make Sense
I was really introduced to the concept of the 30 second pitch at the first job club I went to. Don’t get me wrong… I had heard about it before. …
Branding and Stereotypes
Wow, it’s been almost a month since I’ve blogged anything here! I’ve been in Europe for the last two weeks (and blogging about it at JasonAlba.com/blog). I spoke in Belgium …
What is your “Primary Claim?”
When I do LinkedIn Profile strategy sessions, I talk about your “primary claim.” What is the thing (or small collection of things) that you are promising to your future employer? …
The Power of Hope
Last night I went to bed reading 7 Steps to a Pain-free Life. Here’s what struck me: This book has a lot of steps you can follow to have less …
LinkedIn Summary vs. LinkedIn Experience Sections
I got this question from Derek, who saw my LinkedIn Optimization course on Pluralsight (which you can get access to for free… read below): “I just completed the course on LinkedIn …
The Power of the Brand (Case Study: “The Establishment”)
Let’s talk about branding. Everyone reading this post has been branded in at least one bucket… millennial (whiners), boomers (old-dog-new-trick), Gen X (not sure what the brand is for us), …
Reducing Friction (In Your Job Search, and in JibberJobber)
A couple of years ago I started to think about the little things that “rub people the wrong way.” The “friction” in the JibberJobber user experience. Very quickly I started …