Have you heard of push marketing and pull marketing?
The concept is simple: are you PUSHING your stuff to prospects or are you so interesting (or appealing) that you are PULLING prospects to you?
Apple products are typically PULL. People talk about them, everyone knows about them, they are relatively easy to find and buy.
Apple competitors spend lots of money on PUSH strategies. They are saying “hey, look at me, over hear! Get your eyes off that iPhone for a few minutes and see how COOL we will make you!”
In yesterday’s post I talked about four things to incorporate into your job search strategy, and the amount of time to spend on each one.
The one thing I didn’t talk about was how to switch your strategy from a resource-intense PUSH strategy and make it more of an attractive PULL strategy.
How do YOU think this happens?