Personal Branding is now Mainstream.

A few weeks ago I was reading an article that had to do with personal branding.

And I saw it.

Proof that personal branding is not mainstream.

I wish I could remember the article, or how I found it.  Maybe you’ve already seen this word that proves PB is mainstream.

Have you? It is:


It took me a few times to reread that word… but they are obviously borrowing from Apple’s success with their i products (iPad, iPad, iMac, etc.) and renaming your personal brand to your iBrand.

I thought it was brilliant.  Even though I hadn’t seen it before, and I haven’t seen it since.

But just putting an “i” in front of it makes it okay and acceptable for everyone and anyone.

I wonder if it will catch on.

(what can YOU learn from this concept for your own branding strategy??)